Market intelligence & census
See the market you don’t serve.
A commercial census of every potential account, scored by potential, so your next visit goes where the money is.
- 80 / 20
- digital census, field-validated
- 1 score
- per account
- 4
- white-space situations
1The problem
Why you know your customers but not your market
You know your customers, not your market.
Your sales data covers only the outlets that already order from you, so nobody can say how many workshops or stores in a zone buy from a competitor.
Territories drawn by km², not by potential.
Zones were split by area years ago, so one rep covers a dense block of high-value accounts while another drives for hours to reach a few small ones.
Hunters prospect by intuition.
New-business reps pick prospects from what they pass on the road, then spend weeks on accounts too small to ever pay back the visit.
2How it works
How Boldr AI builds and scores your account universe
- 1
Build the universe
Registries, maps, web and AI enrichment.
- 2
Score every account
Potential × fit × access × probability to win.
- 3
Validate the top 20%
In the field, where value justifies it.
- 4
Hand it to RTM
Territories, hunters and routes.
3What you get
What the market census delivers
Account universe
Every potential account in the region, geocoded and segmented, built from registries, maps, web sources and AI enrichment, and left in your systems.
Account Potential Score
One score per account combining potential, fit, access and probability to win, which decides who gets the next visit and which prospects hunters call first.
White-space matrix
The gaps in each zone sorted into four white-space situations, each paired with the next action, such as a new route or a hunter campaign.
Territory map
A map of every zone with drive time and account density, used to redraw territories around potential and workload instead of square kilometers.
Hunter list
Qualified prospects by zone, ranked by score and handed to your hunters by territory, so prospecting starts from the accounts most worth winning.
Refresh plan
A quarterly refresh your team owns, listing the sources to recheck and the steps to rescore accounts, so the census stays current after the project ends.
Next step
Scope your first market census sprint
Define the scope in minutes. We turn your answers into a focused Value Discovery Sprint.
Scope your sprint
in three questions.
Pick the capability. Your answers tell us where a Value Discovery Sprint would look first; a value consultant comes back with a proposed scope.
Your readout
Your answers shape the scope.
A sprint would likely look first at:
- White space by zone
- Missed-order recovery
- Price leakage and corridor
Questions
How long does a Boldr AI market census take?
A Boldr AI census of one region takes weeks. The team works from digital sources first, such as registries, maps and the web, then validates the highest-value 20% of accounts in the field.
Does Boldr AI buy data lists for the census?
No, Boldr AI builds the account universe from public, owned and field sources, and leaves it in your systems. Your team also gets a quarterly refresh plan, so the census stays current without buying a list.