AI for consumer goods companies
AI for consumer goods and beverages.
Routes by value, suggested orders on WhatsApp and price corridors by channel, run from a daily tower.
- 3x
- contactability
- +12%
- sales
- −30%
- missed orders
1The problem
Why A outlets go unvisited and margin leaks
The A outlet nobody visited today.
When an A outlet misses its visit, nobody hears about it until the monthly numbers, and the order it would have placed that day is gone.
The promotion that became the price.
Trade discounts approved for a launch stay on the invoice long after it, so the channel learns to buy on deal and list price stops meaning much.
Three forecasts, one warehouse.
Sales, finance and supply each keep their own forecast, so the warehouse plans to one of them and trucks leave short of the SKUs outlets actually order.
2How it works
How Boldr AI fixes coverage and price in consumer goods
- 1
Map outlets
Census and potential.
- 2
Route by value
Field + inside sales.
- 3
Order digitally
Suggested basket on WhatsApp.
- 4
Protect price
Corridor by family and channel.
3What you get
Where Boldr AI starts with consumer goods companies
Route to market
We redesign which outlet gets a field visit, inside sales or WhatsApp ordering: A and B outlets keep the rep, and the long tail still orders.
Revenue growth management
We trace every discount from list to pocket price, then set a corridor by family and channel with a named owner for each exception.
Conversational Commerce
A B2B ordering agent on WhatsApp and voice suggests each outlet's basket from its own pattern, checks credit and creates the order in your ERP.
4Why Boldr AI
Why Boldr AI for consumer goods and beverage companies
- Coverage starts from a census of every outlet.Boldr AI maps and scores the outlets you serve and the ones you don't, then validates the top 20% in the field.
- Routes follow outlet value.A and B outlets keep field visits, and the long tail moves to inside sales and WhatsApp ordering.
- Suggested orders come from each outlet's own pattern.Conversational Commerce proposes the basket by SKU and rhythm, checks credit and creates the order in your ERP.
- Every discount is traced from list to pocket price.A price corridor by family and channel sets the target, the floor and who approves an exception.
- Missed orders show up the same day.The RTM control tower shows the route of the day, each missed order and its recovery, with an owner.
Next step
Scope your first consumer goods sprint
Define the scope in minutes. We turn your answers into a focused Value Discovery Sprint.
Scope your sprint
in three questions.
Pick the capability. Your answers tell us where a Value Discovery Sprint would look first; a value consultant comes back with a proposed scope.
Your readout
Your answers shape the scope.
A sprint would likely look first at:
- White space by zone
- Missed-order recovery
- Price leakage and corridor
Questions
Does Boldr AI work with our distributors?
Yes. Boldr AI includes distributor territories in the channel matrix, with cost to serve per route. That shows which routes your own sales force should keep and which cost less through a distributor.