Commercial transformation
Sell more, at the right price.
We map the market you don’t reach, redesign who serves which customer, and protect margin with a price corridor.
- 3x
- contactability
- +12%
- sales
- −30%
- missed orders
- Marketintelligence
- Route tomarket
- Revenue growthmanagement
1The problem
Why commercial teams leak coverage and margin
You serve the customers you know, not the market that exists.
The CRM holds only accounts that already buy, so territories and targets are drawn from that list and the outlets nobody visits never appear in a plan.
Reps decide their own day; missed orders go unseen.
Each rep plans the day from memory, and a store that skips its order shows up only in the next sales review, too late to recover the sale.
Discounts become the price, and margin leaks.
A rep grants an extra point to close the month, the next order expects it, and finance sees the lost margin only later in rebates and credit notes.
2How it works
How Boldr AI connects census, routes and price
- 1
Know the universe
Census and potential score per account.
- 2
Serve by value
Segments, channels, routes, inside sales.
- 3
Protect the price
Corridor, floors, governed exceptions.
- 4
Run it weekly
Commercial tower with owners.
3What you get
Commercial transformation solutions
Market intelligence
A scored list of the accounts you don’t serve yet, organized by zone, so hunters and new routes start with the outlets worth the most.
Route to market
A decision for each customer on channel, visit frequency and cost to serve, with inside sales picking up the accounts a field visit can’t pay for.
Revenue growth management
A price waterfall from list to pocket price for every account, and a corridor with owners that keeps discounts inside the margin you approved.
4Results
Commercial transformation results
From customer service to a sales engine.
A route-to-market tracking engine.
A country’s commercial census, from desk to field.
Next step
Scope your first commercial sprint
Define the scope in minutes. We turn your answers into a focused Value Discovery Sprint.
Scope your sprint
in three questions.
Pick the capability. Your answers tell us where a Value Discovery Sprint would look first; a value consultant comes back with a proposed scope.
Your readout
Your answers shape the scope.
A sprint would likely look first at:
- White space by zone
- Missed-order recovery
- Price leakage and corridor
Questions
Do we need the census, route to market and RGM at once?
No, most Boldr AI clients start with route to market; the census and RGM follow when the data shows the gap. Each piece starts with its own Value Discovery Sprint, which ends in a go or no-go.